The Ultimate Art of War

War, in all its forms, is a fact of life. From the very moment we burst from the primordial ooze, man has clashed spectacularly in a ruthless and never-ending contest for food, for territory, and for dominance. Over the millennia, epic quakes of violence have left empires wrecked, and tyrants torn asunder. Yet, in the helter-skelter-like crush of war without end, one man came to see direction and purpose in the barbaric fray of battle, a way to defeat one’s enemies with the mind rather than the sword.


Sun Tzu, the sixth century Chinese general and legendary military strategist, fashioned a war philosophy defined by a genius for deception, subterfuge and manipulation of circumstances. More interested in skill than savagery, Sun Tzu developed a set of strategies designed to ruin his enemies through misdirection, foreknowledge and maneuvers so deft they came to be known as his Art of War.

Power, conquest, control, these age old pursuits are not lost on the modern day battleground, nor are they absent from the contemporary minefields of business, sports and politics. And wherever the will to fight and win exists, The Art of War promises doom on those unfamiliar with its sublime lessons.

Uncover the hidden set of principles guiding the world’s most dominant corporations, governments and industrial titans in Lawrence Rosenberg’s The Ultimate Art of War, the most powerful and contemporary version of Sun Tzu’s master work ever published. Designed to ensure his words of wisdom are given proper perspective, this unique edition presents Sun Tzu’s brilliant aphorisms and ingenious commandments in stark fashion and bold relief.

Corporate icons, kingmakers and coaches have all looked beyond Sun Tzu’s ancient text as a blueprint for war and have discovered the shrewdest playbook for managing conflict and overcoming one’s rivals ever devised. The Art of War strips the pursuit of victory down to the most rational and calculating of necessities, revealing the subtle and clever art to rendering one’s competition bedevilled, powerless, and ultimately, conquered




OODA – Observe, Orient, Decide, Act

September 26th, 2010

Colonel John Boyd (1927-1997) was a U.S. Air Force fighter pilot, combat instructor and co creator of the Energy Maneuverability theory of aerial combat. Boyd, who actively studied Sun Tzu and his Art of War, was a legendary strategist whose ideas and methodology have had great influence and lasting impact on everything from military to corporate strategy. While an instructor pilot, Boyd was so confident in his theories on air warfare, that he had a standing bet that he could defeat any pilot in air combat maneuvering in less than forty seconds from a starting position of disadvantage. Boyd’s foremost strategic concept was the OODA Loop. A conceptual cycle for understanding the decision loop one goes through when reacting to an event. Boyd reasoned correctly that he who can decide and act effectively first, will win in any combat situation (or any type of confrontation/challenge for that matter).

The inevitability of an adversaries defeat when cycling through the decision loop at a slower rate is that one is caught responding to situations that have already changed, thereby catching one unaware, confused and vulnerable to destruction. Boyd also summised that if one was aware of the key principles of the “decision cycle” or OODA Loop and truly understood its implications, then one would not only focus on taking productive action faster, one would also infiltrate the decision making cycle of his opponent and attempt to misguide or disrupt it, causing his adversary to choose incorrectly and act in error, thereby leading to his defeat.


A Graduate Degree in the Art of War – Professor: Sun Tzu

July 2nd, 2010

Professor Foo Check Teck has launched the Sun Tzu Art of War Institute in Singapore. The institute is a non-governmental think tank designed to promote leadership and strategic decision making using Sun Tzu’s timeless principles on war and conflict management. The institute will offer courses such as “The Art of War CEO” and “The Art of War – Leadership Development” as well as a graduate diploma programs in management studies and strategic thinking.

Visit the institute online at

Business Means War For James Sun

June 18th, 2010

Self-made millionaire and “Apprentice” finalist James Sun believes that you must approach business as if it were war and that your competitors are no less vicious than battlefield enemies willing to eat you alive. Sun, a 33-year old Korean-American success story, has a new television show called “Sun Tzu – War on Business” in which he delves deep into the hearts and minds of entrepreneurs the world over and helps them up their game and redesign their business strategy using the principles found in Sun Tzu’s “Art of War.”

Read the article here

Sun Tzu Say:

The general that hearkens to my counsel and acts upon it, will conquer: let such a one be retained in command! The general that hearkens not to my counsel nor acts upon it, will suffer defeat: let such a one be dismissed!

CEO Aims to Turn Bank Into Global Financial Powerhouse Using Sun Tzu’s “Art of War”

June 12th, 2010

Moving swiftly like the wind, staying calm like a forest, attacking ferociously like a fire and standing strong like a mountain, Woori Bank’s CEO Lee Chong-hwi’s success and strategy is fueled by Sun Tzu’s Art of War

Read the article here

Sun Tzu Say:

In raiding and plundering be like fire, in immovability like a mountain.

Larry Ellison’s War

June 4th, 2010

“We’re after their people, their customers and we’re after money.” So says Oracle’s hyper-competitive Chief Executive, Larry Ellison. One of the world’s richest men, Ellison is infamous for his ultra-aggressive approach, legendary killer instinct and his decade’s long devotion to Sun Tzu’s Art of War.”

Ellison’s insatiable desire to win has led to the surrender and acquisition of some of the software industries biggest and boldest names. Hyperion Solutions, Siebel, PeopleSoft, Sun Microsystems, all have fallen to Ellison and his never ending drive to topple his rivals.

Now Ellison is up against a different type of enemy, basketball Hall-of-Famer Magic Johnson and Mark Mastrov, the founder of 24-Hour Fitness, amongst others, in a competition to finally acquire a prize that has eluded him for years: the NBA’s Golden State Warriors.

Will Ellison win this battle as well? Many seem to think he has already won, certainly Ellison must believe this, otherwise, as Sun Tzu demands, he would not have waged this war in the first place.

Read the article here

Sun Tzu Say:

Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.

Telefonica Throws a Kidney Punch

May 28th, 2010

Telefonica will do whatever it takes to win control of Vivo, Brazil’s largest mobile operator, from partner Portugal Telecom. Blackmail and rumors of a hostile takeover abound.

Read the article here


Sun Tzu Say:

In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory.

Apple Forces Web Designers to Retreat From Adobe

May 21st, 2010

Web designers have been sucked into the fog of Apple’s war with Adobe and the battle over who will control the future of online video. As more companies demand their applications and websites are compatible with the iPhone and iPad, design firms will be forced to distance itself from Adobe’s Flash and work more extensively with Apple’s design tools.

Read the article here

Sun Tzu Say:

Drive a wedge between the enemy’s front and rear to prevent co-operation between his large and small divisions; to hinder the good troops from rescuing the bad, the officers from rallying their men.