Posts Tagged ‘sun tzu’

OODA – Observe, Orient, Decide, Act

Sunday, September 26th, 2010

Colonel John Boyd (1927-1997) was a U.S. Air Force fighter pilot, combat instructor and co creator of the Energy Maneuverability theory of aerial combat. Boyd, who actively studied Sun Tzu and his Art of War, was a legendary strategist whose ideas and methodology have had great influence and lasting impact on everything from military to corporate strategy. While an instructor pilot, Boyd was so confident in his theories on air warfare, that he had a standing bet that he could defeat any pilot in air combat maneuvering in less than forty seconds from a starting position of disadvantage. Boyd’s foremost strategic concept was the OODA Loop. A conceptual cycle for understanding the decision loop one goes through when reacting to an event. Boyd reasoned correctly that he who can decide and act effectively first, will win in any combat situation (or any type of confrontation/challenge for that matter).

The inevitability of an adversaries defeat when cycling through the decision loop at a slower rate is that one is caught responding to situations that have already changed, thereby catching one unaware, confused and vulnerable to destruction. Boyd also summised that if one was aware of the key principles of the “decision cycle” or OODA Loop and truly understood its implications, then one would not only focus on taking productive action faster, one would also infiltrate the decision making cycle of his opponent and attempt to misguide or disrupt it, causing his adversary to choose incorrectly and act in error, thereby leading to his defeat.


A Graduate Degree in the Art of War – Professor: Sun Tzu

Friday, July 2nd, 2010

Professor Foo Check Teck has launched the Sun Tzu Art of War Institute in Singapore. The institute is a non-governmental think tank designed to promote leadership and strategic decision making using Sun Tzu’s timeless principles on war and conflict management. The institute will offer courses such as “The Art of War CEO” and “The Art of War – Leadership Development” as well as a graduate diploma programs in management studies and strategic thinking.

Visit the institute online at

Larry Ellison’s War

Friday, June 4th, 2010

“We’re after their people, their customers and we’re after money.” So says Oracle’s hyper-competitive Chief Executive, Larry Ellison. One of the world’s richest men, Ellison is infamous for his ultra-aggressive approach, legendary killer instinct and his decade’s long devotion to Sun Tzu’s Art of War.”

Ellison’s insatiable desire to win has led to the surrender and acquisition of some of the software industries biggest and boldest names. Hyperion Solutions, Siebel, PeopleSoft, Sun Microsystems, all have fallen to Ellison and his never ending drive to topple his rivals.

Now Ellison is up against a different type of enemy, basketball Hall-of-Famer Magic Johnson and Mark Mastrov, the founder of 24-Hour Fitness, amongst others, in a competition to finally acquire a prize that has eluded him for years: the NBA’s Golden State Warriors.

Will Ellison win this battle as well? Many seem to think he has already won, certainly Ellison must believe this, otherwise, as Sun Tzu demands, he would not have waged this war in the first place.

Read the article here

Sun Tzu Say:

Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.

Telefonica Throws a Kidney Punch

Friday, May 28th, 2010

Telefonica will do whatever it takes to win control of Vivo, Brazil’s largest mobile operator, from partner Portugal Telecom. Blackmail and rumors of a hostile takeover abound.

Read the article here


Sun Tzu Say:

In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory.

Apple Forces Web Designers to Retreat From Adobe

Friday, May 21st, 2010

Web designers have been sucked into the fog of Apple’s war with Adobe and the battle over who will control the future of online video. As more companies demand their applications and websites are compatible with the iPhone and iPad, design firms will be forced to distance itself from Adobe’s Flash and work more extensively with Apple’s design tools.

Read the article here

Sun Tzu Say:

Drive a wedge between the enemy’s front and rear to prevent co-operation between his large and small divisions; to hinder the good troops from rescuing the bad, the officers from rallying their men.