Competitive Persuasion – Why Dealmakers, Closers & Negotiators Rule the World, Lawrence Rosenberg’s latest book on sales performance, presents the unique philosophy, powerful psychology and distinctive set of principles characterized by the world’s most prolific salespeople.

The book is presented in two parts, The Mindset and The Methodology. Part one, The Mindset, ensures you become psychologically unstoppable by helping you develop a compete to win mentality. Part one explains how one call can change your life, why you do not need “talent” to become a superstar, why your fears are your greatest advantage, how to instantly overcome life’s most common frustrations, and how simply acting like a champion can transform you from pauper to king.

The second part of the book, The Methodology, presents you with the action plan, a step-by-step guide for becoming your firm’s top dealmaker and a perpetual selling machine. Here you will find the Ten Laws of Competitive Persuasion, where you will learn how to Be Bold, how to Be Urgent, how to Believe, how to Stack the Deck, and how to Always Negotiate from a Position of Strength.