Larry Ellison’s War

“We’re after their people, their customers and we’re after money.” So says Oracle’s hyper-competitive Chief Executive, Larry Ellison. One of the world’s richest men, Ellison is infamous for his ultra-aggressive approach, legendary killer instinct and his decade’s long devotion to Sun Tzu’s Art of War.”

Ellison’s insatiable desire to win has led to the surrender and acquisition of some of the software industries biggest and boldest names. Hyperion Solutions, Siebel, PeopleSoft, Sun Microsystems, all have fallen to Ellison and his never ending drive to topple his rivals.

Now Ellison is up against a different type of enemy, basketball Hall-of-Famer Magic Johnson and Mark Mastrov, the founder of 24-Hour Fitness, amongst others, in a competition to finally acquire a prize that has eluded him for years: the NBA’s Golden State Warriors.

Will Ellison win this battle as well? Many seem to think he has already won, certainly Ellison must believe this, otherwise, as Sun Tzu demands, he would not have waged this war in the first place.

Read the article here

Sun Tzu Say:

Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.


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